Empowering the seller in price counselling
Posted on Thu, Jul 29, 2010
YOU know how much a house is worth. You have property statistics, transfer history and reports at your fingertips, not to mention the years of experience you may have in an area.
However, a seller's (often inflated) perception of value is often marred by emotional attachments and personal taste. Plus, of course he would naturally like to get the maximum price he can for his property. On the flipside, a buyer intending on making an offer, wants to get the lowest price he possibly can. This disjuncture in value perception often leads to mistrust of your market related estimations. So how do you bring your seller, and buyer, back down to earth in your price counselling process? We have the answer - EVALUATE!
A SMS valuation service makes property valuations convenient, affordable and available to buyers and sellers. South Africa’s first mobile property valuation service provides instant property value estimates to any cell phone. Available to everyone nationwide, anytime and anywhere, EVALUATE is an easy way to empower your seller and/or buyer with information. This tool simplifies your price counselling process by empowering your seller with an independent and realistic valuation. In addition, buyers can be encouraged to use this tool to check their proposed offers against an objective price prediction.
At a fraction of the price of a traditional home valuation, EVALUATE costs just R30 per SMS, giving buyers and sellers alike an unbiased and informative estimate of a property’s value. Objectively receiving a property’s estimated current market value is as easy as SMSing the word ‘FIND’ and a property’s ‘ADDRESS’ (number, street name, suburb and town) to 32545.
Your client will instantly know what the last selling price of the property was, when it was sold, its estimated current market value, as well as an indication of possible high and low end price range. If this full valuation on the property is not possible due to insufficient data, EVALUATE returns a suburb summary – showing the most recent highest, lowest and average values achieved in the area for a nominal charge of just R1.00. If the address cannot be found then there is no additional charge over and above standard SMS rates.
EVALUATE draws on data from Deed’s Office registrations and the proven property market expertise of SAPTG.
This incredible tool is modelled specifically for the South African property market. The advanced neural network filter takes into account the up and downs and uniqueness of our real estate market. A confidence rating with the SMS report indicates the likelihood of the predictions being accurate, based on algorithms and logical calculations and looking at all the available data. A medium confidence rating means that reality should be within 10% of that prediction SMSed through.
For the same price, a more detailed EVALUATE report is available online.
To understand more, click here or on the image to watch our video clip showcasing EVALUATE, and visit our website www.evaluatenow.co.za.