Canvassing homeowners made easy with collaborative new offering
When real-estate software giants, CYBERAGENT, and South Africa’s most comprehensive property data resource, SAPTG, join forces, it's a match made in heaven. This collaboration sees the end of frustration for thousands of property professionals around the country as a ground-breaking new offering combines the latest software with a reliable and enriched data platform.
Every estate agent, every bond originator, every home-improvement company or supplier needs to intelligently canvass their area of operation. Who owns a property, what did they pay for it, their length of tenure, their age, where is the property financed, for how much, and so on. Knowing how to contact these potential clients is yet another challenge. The answers to these questions pave the way for a shrewd assessment of an area, filtering out unlikely clients and zero-ing in on the ones with the highest likelihood of potential business.
Until now these business insights have always been difficult to come by in one, user-friendly system. In addition, once the above is known, keeping track of marketing initiatives, correspondence and interaction with hundreds of existing or potential clients cannot be left to the fallible memory.
At last there is a viable solution, combining a reliable data source with expert marketing management software. A smart partnership between SAPTG and CYBERAGENT has seen the release of a sophisticated solution named Canvass Manager.
How does it work? Thousands of agencies use CYBERAGENT software daily to list and publish properties, manage their sales etc. Now their potential business can be cleverly analyzed too. The software pulls in SAPTG data at suburb, street and erf level, supplying all relevant details for the canvassing sheet. Within SAPTG, user-defined filters can determine for example, all current owners in a specific street who purchased their homes more than 4 years ago. This saves time, as calling on an owner with short tenure is unlikely to produce meaningful results - they are at the beginning of their ownership, making the house a home, paying off a high percentage of bond interest monthly and are settling into the neighborhood. The chance they may want or be able to move again, after a year or two, is highly unlikely.
Contact details, such as telephone numbers and cellphone numbers are seamlessly purchased through the program to populate owner details. These are user-defined targeted purchases - only for records with the highest potential for future business. Cost of data purchase is kept low with a small monthly fee and per transaction payment.
This data is fed directly into Canvass Manager, and presents the property professional with a dashboard of data together with all information on client interactions. The Canvass Manager allows for text messages, e-mails and phone calls to be date recorded. Notes regarding the client, their needs, age and life-stage can all be captured and kept.
When transfer data changes, such as when a property is sold, Canvass Manager is automatically updated with SAPTG data to reflect the most recent accurate owner/s and transfer details.
Further property details such as number of bedrooms, garages etc can simply be added, and kept for easy listing.
In addition, visitors to SAPTG’s website will have seen the new SAPTG Property tab. Here property listing data from CYBERAGENT is enriched with Suburb Trends data from SAPTG, helping potential buyers to assess average selling prices as well as the number of sales in their suburb of interest. Potential sellers are helped to adjust their expectations to realistic market-related prices. Through a link to EVALUATE, SA’s unique property valuation system, users can obtain a predicted market price of any property they are interested in, including their own.
There is no doubt that the new SAPTG/CYBERAGENT collaboration will improve property professional’s efficiency and provide useful information to buyers and sellers to make informed decisions relating to their property transactions.