Drum up business and sales the easy way
New software tool makes it easy for agents to canvass their areas and identify owners who are most likely to sell.
Canvass Manager, collaboration between online property software giants, CyberAgent and the South African Property Transfer Guide (SAPTG), brings an end to the frustrating task of canvassing farming areas. Available via the CyberAgent website, Canvass Manager helps property professionals compile and filter their canvassing lists quickly and intelligently.
Drawing on SAPTG data, Canvass Manager enables property professionals to quickly and conveniently create a list of every owner in their area. “Instead of having to traipse from door to door, they can now instantly see who owns each property, their age, what they paid for it, how long they’ve owned it, where the property is financed, and much more,” explains Dieter Deppisch, Head of Property Research at SAPTG.
By filtering this information, property professionals can target the owners who offer the most potential. “For example, Canvass Manager allows agents to only select owners who bought more than four years ago or who are nearing retirement age,” illustrates Deppisch, “making it easy for them to concentrate on the most likely sellers.”
Another advantage of Canvass Manager is that the data is constantly being updated by the SAPTG. “Agents can not only track and analyse the trends affecting their areas, they can also see all new sales activity,” notes Deppisch, “and so keep abreast of what deals are closing.”
Canvass Manager also enables property professionals to market much more personally and intelligently. “One simple way would be to work out owners’ ages and birthdays from their ID numbers and then use this information to drive age-specific and personalised campaigns,” explains Deppisch.
To find out more about Canvass Manager and its features, contact your local CyberAgent consultant on (011) 955-9100 or email info@cyberagent.co.za.